You've just finished your book. And now, the hard part--marketing it. Most authors say, " I don't have enough time to market." "I'm an introvert, and don't enjoy talking about my book." Or, "I just don't like marketing."
These complaints are common. While some authors may love to write, they don't love to market and don't know how to market a book. They wish that someone else would do it for them.
If you are a businessperson, you know you need to market to create clients and wealth. The writing, the thinking--everything else is expenses. Only marketing is an investment. You know you will not create wealth without it. Here’s five possible book selling solutions:
This not-enough time comment is really an excuse.
Saying you don't have time for this is to say, "I don't want to make money from my book. Why? Because marketing and promotion are the only actions that do make authors money.
While important, writing a book isn't enough. It does not sell until it's published. Publishing doesn't guarantee high sales. In fact publishers don't market or promote, except for a book tour with an intern of questionable value. Publishers spend money on famous authors. Advance royalties must be paid back through book sales, too.
If you are an introvert, and don't enjoy in person marketing, learn how to market through words. Write and submit articles that relate to your book or business. No telling or selling.
Smart Businesses know marketing is an investment rather than an expense. Don't let your unsold books go to waste. Reach out to learn how to do what it takes, so you can feel proud of your book because you fulfilled your dream-helping your readers to a better life.
Possible Book Best Selling Solutions
First, change your attitude. Treat your book as a business. Realize that marketing and promotion are the only activities that convince your audience to take out their credit card and buy.
Second, know that you do have enough time. Twenty-four hours each day. If you don't make marketing one of the top four priorities in your life, your book sales will stay flat. So, love your friends and family, your spiritual life, but make time to love your book too. Put 1-3 High Level Activities in your daily to do section of your organizer that feeds your marketing projects.
Third, open up to great #one way to market-the Internet.When you reach this audience of millions, you create certainty that your message will reach them. And, they will buy, because they go to Web sites for information. As an Internet marketing coach, my favorite method takes less than nine hours a week. It shows me as the savvy expert in the fields of book writing, publishing, and marketing.
Fourth, first learn how to do this from a good coach. Read books, take teleclasses, connect with a pro. Then, delegate the few hours a week to an in-office assistant. They can submit articles to high traffic ezine directories and blogs for you. You just do what you do best--write short articles, excerpts and tips.
Fifth, bypass so many meetings, workshops, networking offline, social events, house care, and shopping. Notice how they steal your time and don't give you the payoff you desire.
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Don't let your unsold books go to waste. Reach out to learn how to do what it takes, step-by-step, so you can feel proud of your book because you fulfilled your dream-helping your readers to a better life.
10 Non-Techie Ways To Market Your Book Online by Judy Cullins (see CPN home page)
Posted By: Pam Perry
Thursday, November 13th 2008 at 10:12PM
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