Make something happen…or nothing will happen. It's as simple and brutal as that.
You can sit around and complain - that you don't have enough time to market…that marketing is too complicated…too hard…that you aren't any good at it.
How to achieve success at marketing is to take action. How to demystify marketing is to take action. How to get good at marketing is to take action. How to enjoy marketing is to take action.
And of course, to achieve any kind of success with your small business means to take action.
Don't all of the books and seminars out there on writing sales and marketing copy stress that you must ask your prospects and clients to take action? If you want something to happen you’re your prospective and current customer, they have to take some kind of action.
Now, why would you expect them to take action and not you?
We ask people to take action in our marketing communications because it's the only way they'll get access to useful information, products and services that will help them with whatever problem it is they're experiencing.
Well, it's the same with us small business owners – if we want help with our "problem" (attracting and keeping clients) then we have to take action too.
Let's break down "taking action" into smaller bite-sized pieces to take some of the overwhelm out of it. Taking action with your marketing can include the following:
make a marketing plan – doesn't have to be complicated, just start with some basics
pick an area of comfort for you (speaking, writing, networking) and start with marketing strategies built around that one area
constantly educate yourself and expose yourself to experts who you can learn from
schedule your marketing activities into your daily calendar and your to-do lists
be open to different ways of doing things
start delegating the stuff you don't want to do and constantly procrastinate taking action on
take advantage of the power of systems to help you put as much on auto-pilot and free up your time to work on your business instead of in it
make time each day to do a marketing activity such as writing your ezine; sending a thank you note to an affiliate; tweaking your sales page; doing some online research about what your target group is up to; adding a new email to your autoresponder series; figuring out your next promotion; calling a new client to see how they like the product they just purchased; and so on….the list is endless.
Bottom line is that if you don't take action and market consistently on a daily basis, then your bottom line isn't going to increase much!
So take a look around you and make a list of 3 things you can take action on TODAY…and then go make something happen! Repeat tomorrow and the day after and the day after……
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REMINDER: I want to help you finish 2008 strong! I also want to share some PR tips and tricks to help you get a jump on 2009! Change has come - so put your expectors on!!!
I hope you are sharing industry info and content about your books - in blogs, video and email. We are here to network and grow. I really want you to go to the next level in your book industry knowledge and keep encouraged with your book PR efforts.
So, once a month, I will host a LIVE PR Coaching Teleseminar to help motivate you to stay on track with your book publicity. FREE 30 minute event.
The first call is Monday, Dec. 22 at 9 pm (EST)
and we'll meet every 4th Monday after that!
Dial-in Number: 1-218-936-4700 (Midwest)
Participant Access Code: 528281
We're in it to win it! Expect to win!
Meet you on the call. It's free (but long distance rates apply)
Pam
YOUR
www.PamPerryPRcoach.com P.S. All those on the call will be FREE Special Report from my upcoming book ----
Synergy Energy: How to Use the Power of Parternships to Market Your Book, Grow Your Business and Brand Your Minsitry!
P.P.S. Print this and save.
Posted By: Pam Perry
Saturday, December 13th 2008 at 2:28PM
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