Copywriting Tips
Attention-grabbing headline. We’ve become a society that demands immediate gratification or our interest is lost. Don’t capture attention in the first few seconds and they’re gone forever.
Conversational tone. Think of a friend in your mind and write as if you’re talking to that person.
Build a relationship. Give them good info. Inspire trust. Don’t just look for a sale. Establish loyalty so they keep coming back.
Testimonials. Nothing is more personal than how you’ve helped others. Get your clients to write about what results they got because of you.
Read copy aloud 3 times. Spell check may have worked, but that doesn’t mean you might not have forgotten to add a word. Or revised a sentence and forgot to take out all the old parts so it no longer makes sense.
www.PamPerryPRCoach.com (get the free MP3 at
www.PamPerryPR.com)
Posted By: Pam Perry
Sunday, December 28th 2008 at 12:09AM
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